Thriving In A Digital Age

The world has changed. We all know that this through our daily, uncomfortable and stressful. experiences! We call that WTF Moment: that’s when you sit back and say: WTF do I do Now?

The biggest reason we get this moment is that our thinking and approach is out of date. We are stuck in an old way of doing and playing by an outdated rule book.

The business that is thriving has ignored this rulebook and rewritten their own. They are playing by what we call the trust book. They focus on building long-term relationships over short-term gains. They are playing the sustainability game over the profit maximisation game. They focus on putting more value in that they take out.

There was a time when we all did this. It’s why family business lasts for generations rather than a generation.

To thrive in the new digital age, you need a new playbook. You need to understand the framework that the new digital giants are thriving under. You need to get onto the same playing field. Get into the game.

Only then can you compete. Only then will you get beyond the disruption. And yes, that means you become a digital business. And yes, it will be the hardest thing you have ever had to do.

But worth it? Darn right!

Originally published at

Share This Post

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Share on pocket
Share on email
Michael Cowen

Michael Cowen

Michael Cowen is the CEO of WTF and co-host on the ThinkWTF Podcast. I focus on helping business build systems to respond to exponential change and thrive. You can book my keynotes on WTF Keynotes

You May Also Enjoy 

Leave a Comment

Subscribe And Listen To Us Anywhere

Join the WTF Community 

Get Your Weekly WTF Inspiration

© ThinkWTF