The world has changed. We all know that this through our daily, uncomfortable and stressful. experiences! We call that WTF Moment: that’s when you sit back and say: WTF do I do Now?
The biggest reason we get this moment is that our thinking and approach is out of date. We are stuck in an old way of doing and playing by an outdated rule book.
The business that is thriving has ignored this rulebook and rewritten their own. They are playing by what we call the trust book. They focus on building long-term relationships over short-term gains. They are playing the sustainability game over the profit maximisation game. They focus on putting more value in that they take out.
There was a time when we all did this. It’s why family business lasts for generations rather than a generation.
To thrive in the new digital age, you need a new playbook. You need to understand the framework that the new digital giants are thriving under. You need to get onto the same playing field. Get into the game.
Only then can you compete. Only then will you get beyond the disruption. And yes, that means you become a digital business. And yes, it will be the hardest thing you have ever had to do.
But worth it? Darn right!
Originally published at michaelcowen.co.za.