Becoming digital is no longer a choice!
Brett St Clair found how hard this was in the real world. He left Google to join Barclays with the mission of digitally transforming them, where he saw the trauma the process created amongst his teams.
With nothing to lose, he flipped the approach and improved things by 1% every day. Why? Because you do this for 365 days the change you create compounds to as much as a 37.87 times improvement.
Michael Cowen found the same thing when he left Deloitte Digital to join a well-funded startup. The goal was to exponentially scale. And there is nothing harder than exponential growth.
It’s where Michael learnt that 1% compounded change was more effective.