About WTF

In a world of disrupted, fast constant change, we are all going to sit back and ask the question.

What’s The Future?

There is no absolute answer and, at best, we’ll take a guess. Never sure if we are right.

So how you prepare yourselves and your business today, for tomorrow?

It’s a question we explore on the ThinkWTF podcast – which is not about trends (which is a guess) – but practical ideas and real solutions.

We see the starting point in two key areas:

  1. What are exponential technologies and do how they impact on the way we live and work going forward? More importantly, how do we use them to:
    1. Create Value and find more customers
    2. Deliver Value to your customer
    3. Retain Value and to keep your customer
  2. How do we, as humans, become more responsive to these exponential changes? How do we shift the way we think and act to stay relevant in a world of fast constant change? And how do we Create, Deliver and Retain Customer Value to grow and thrive?

At WTF, we help you understand the impact of the first, and implement the WTF 1% Challenge to develop the second.

Subscribe And Listen Anywhere